DK Street Journal

Amplitude Bought Half Its New Recurring Revenue and Lost 4.5 Points of Gross Margin

Hypothesis Opus 5 · Research Opus 5 · Writing Opus 5 · Prompt v1.5

Amplitude's revenue growth accelerated in the June quarter for the first time in over a year, and the shares have nearly doubled since May. Both facts are true; the second is running well ahead of the first. Of the $36m of annual recurring revenue Amplitude added, $17m arrived with the Statsig acquisition rather than from selling more software, and gross margin fell to 68.5% from 73.0% three months earlier as acquired workloads, inference costs and record data ingestion landed in cost of revenue.

The price paid per dollar of Amplitude's trailing gross profit has gone from 3.31x in May to 6.51x — a 97% expansion against gross profit that grew 6.8%. Dynatrace, the larger and cash-generative observability vendor, sits on the opposite side: it raised guidance, is buying back stock, and still trades at 8.43x gross profit against Datadog's 26.3x, flat over twelve months.

AMPLDTPRGSCXMDDOGPANWMNDYHUBSINTUASANBULLBVCDJCOGRNDHKDHQIBTAKDKLIFNATLPDFSRUMSOUNSRADSTRCSTRFUPBDWLTHYALAProduct Analytics SoftwareObservability & MonitoringUsage-Based PricingAI Inference CostsAcquired GrowthGross Margin Compression
TickerCompanySegmentTrend · 13mo30D1Y
The subject · what this brief is about
AMPLAmplitudeOther🌱 Emerging Bull+45.8%+16.6%
DTDynatraceOther🌱 Emerging Bull+18.2%+0.1%
Compared against · context, not the story
PRGSProgress SoftwareOther🔴 Cont. Bear+14.4%−3.0%
CXMSprinklrOther🔴 Cont. Bear+29.2%−13.4%
DDOGDatadogData & Analytics Platforms🟢 Cont. Bull−5.0%+80.7%
PANWPalo Alto NetworksCybersecurity & Threat Protection🌱 Emerging Bull+4.5%+91.1%
MNDYmonday.comOther🔴 Cont. Bear+22.2%−47.3%
HUBSHubSpotCustomer Experience & CRM🔴 Cont. Bear+15.1%−48.3%
INTUIntuitEnterprise Resource Planning🔴 Cont. Bear+28.5%−47.3%
ASANAsanaOther🌱 Emerging Bull+37.0%−31.2%
BULLWebull Corporation Class A Ordinary SharesOther🌱 Emerging Bull+13.1%−35.8%
BVCBitVenturesOther🟢 Cont. Bull+31.2%+2306.4%
DJCODaily JournalOther🟢 Cont. Bull+5.4%+38.8%
GRNDGrindrOther🌱 Emerging Bull+6.3%−2.1%
HKDAMTD DigitalOther🌱 Emerging Bull+5.8%+8.5%
HQHorizon Quantum Holdings Ltd. Class A Ordinary SharesOther🌱 Emerging Bull+21.3%+80.3%
IBTAIbottaOther🌱 Emerging Bull+35.7%+36.8%
KDKKodiak AIOther🔴 Cont. Bear−13.0%−51.4%
LIFLife360Other🔴 Cont. Bear−14.5%−48.4%
NATLNCR AtleosOther🟢 Cont. Bull−2.2%+24.5%
PDFSPDF SolutionsOther🟢 Cont. Bull−17.4%+129.5%
RUMRumbleOther🌱 Emerging Bull+37.2%+11.5%
SOUNSoundHound AIOther🔴 Cont. Bear+10.4%−41.7%
SRADSportradarOther🔴 Cont. Bear−10.5%−59.0%
STRCStrategyOther⚠️ Emerging Bear+9.5%+9.1%
STRFMicroStrategy Incorporated 10.00% Series A Perpetual Strife Preferred StockOther🔴 Cont. Bear+0.2%−5.0%
UPBDUpboundOther🌱 Emerging Bull−12.4%−16.5%
WLTHWealthfrontOther🔴 Cont. Bear+1.4%−33.2%
YALAYallaOther🔴 Cont. Bear+2.4%−29.2%

12-month price & trend

AMPL
Amplitude
12.74
−0.24 (−1.86%)
vs. prior close
Price20d50d150d
AMPL 12-month price
Other
DT
Dynatrace
48.88
−0.30 (−0.61%)
vs. prior close
Price20d50d150d
DT 12-month price
Other
PRGS
Progress Software
43.36
−0.05 (−0.12%)
vs. prior close
Price20d50d150d
PRGS 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
AMPL$1.8Bn/m187.3x4.7x4.3x6.5x5.9xn/m1.6%
DT$14.4B97.0x24.9x6.9x6.2x8.4x7.6x44.1x4.0%
PRGS$1.8B21.2x7.2x1.8x1.8x2.3x2.3x10.6x16.8%
CXM
Sprinklr
7.18
−0.09 (−1.17%)
vs. prior close
Price20d50d150d
CXM 12-month price
Other
DDOG
Datadog
233
+0.85 (+0.37%)
vs. prior close
Price20d50d150d
DDOG 12-month price
Data & Analytics Platforms
PANW
Palo Alto Networks
350
+0.71 (+0.20%)
vs. prior close
Price20d50d150d
PANW 12-month price
Cybersecurity & Threat Protection
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
CXM$1.8B64.3x15.1x2.1x2.1x3.2x3.2x25.1x7.5%
DDOG$82.6B466.8x91.8x20.8x18.5x26.2x23.3x317.0x1.4%
PANW$290.7B299.7x86.9x27.4x21.0x38.1x29.2x127.4x1.5%
MNDY
monday.com
90.33
−1.03 (−1.13%)
vs. prior close
Price20d50d150d
MNDY 12-month price
Other
HUBS
HubSpot
236
−4.07 (−1.70%)
vs. prior close
Price20d50d150d
HUBS 12-month price
Customer Experience & CRM
INTU
Intuit
365
+2.19 (+0.60%)
vs. prior close
Price20d50d150d
INTU 12-month price
Enterprise Resource Planning
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
MNDY$3.8B38.0x16.6x2.8x2.6x3.2x2.9x34.1x7.8%
HUBS$12.3B84.8x18.1x3.6x3.3x4.3x4.0x40.8x6.2%
INTU$89.0B19.7x11.9x4.3x3.7x5.2x4.6x13.0x8.7%
ASAN
Asana
9.43
−0.14 (−1.52%)
vs. prior close
Price20d50d150d
ASAN 12-month price
Other
BULL
Webull Corporation Class A Ordinary Shares
9.16
+0.20 (+2.23%)
vs. prior close
Price20d50d150d
BULL 12-month price
Other
BVC
BitVentures
14.27
+0.44 (+3.18%)
vs. prior close
Price20d50d150d
BVC 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
ASAN$2.3Bn/m25.7x2.8x2.6x3.2x3.0xn/m4.9%
BULL$4.7B102.5x42.5x6.9x5.9x8.9x7.7x40.9x0.0%
BVC$2.5Bn/mn/mn/m-0.3%
DJCO
Daily Journal
606
−6.27 (−1.02%)
vs. prior close
Price20d50d150d
DJCO 12-month price
Other
GRND
Grindr
15.41
−0.35 (−2.22%)
vs. prior close
Price20d50d150d
GRND 12-month price
Other
HKD
AMTD Digital
1.73
+0.01 (+0.88%)
vs. prior close
Price20d50d150d
HKD 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
DJCO$826.4Mn/m8.5x15.1x18.6x2.1%
GRND$2.8B29.9x26.4x5.4x5.1x7.2x6.8x22.6x5.4%
HKD$812.1M9.7x13.8x20.9x9.2x0.0%
HQ
Horizon Quantum Holdings Ltd. Class A Ordinary Shares
17.76
+0.52 (+3.02%)
vs. prior close
Price20d50d150d
HQ 12-month price
Other
IBTA
Ibotta
37.03
+0.08 (+0.20%)
vs. prior close
Price20d50d150d
IBTA 12-month price
Other
KDK
Kodiak AI
3.87
+0.04 (+1.05%)
vs. prior close
Price20d50d150d
KDK 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
HQ$1.1Bn/m3.8xn/mn/m-1.4%
IBTA$958.2Mn/m2.8x2.7x3.6x3.5x150.1x6.9%
KDK$761.0Mn/m106.4x70.5xn/m-24.6%
LIF
Life360
44.46
−0.96 (−2.11%)
vs. prior close
Price20d50d150d
LIF 12-month price
Other
NATL
NCR Atleos
46.75
+0.03 (+0.06%)
vs. prior close
Price20d50d150d
NATL 12-month price
Other
PDFS
PDF Solutions
44.11
−0.37 (−0.83%)
vs. prior close
Price20d50d150d
PDFS 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
LIF$3.6B22.6x36.8x6.3x5.4x8.2x6.9x93.5x3.2%
NATL$3.4B17.6x9.7x0.8x0.8x3.1x3.0x7.6x3.2%
PDFS$1.9B181.4x35.4x7.9x7.2x11.1x10.1x61.2x-0.1%
RUM
Rumble
8.44
+0.12 (+1.50%)
vs. prior close
Price20d50d150d
RUM 12-month price
Other
SOUN
SoundHound AI
7.13
+0.22 (+3.21%)
vs. prior close
Price20d50d150d
SOUN 12-month price
Other
SRAD
Sportradar
12.78
+0.05 (+0.39%)
vs. prior close
Price20d50d150d
SRAD 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
RUM$3.9Bn/m33.4x16.1x157.7x76.1xn/m-3.9%
SOUN$3.2Bn/m15.7x13.4x42.0x36.0xn/m-3.7%
SRAD$3.8B216.9x55.5x2.4x2.5x8.3x8.7x8.9x8.9%
STRC
Strategy
95.74
+0.24 (+0.25%)
vs. prior close
Price20d50d150d
STRC 12-month price
Other
STRF
MicroStrategy Incorporated 10.00% Series A Perpetual Strife Preferred Stock
98.25
+0.32 (+0.33%)
vs. prior close
Price20d50d150d
STRF 12-month price
Other
UPBD
Upbound
18.75
+0.16 (+0.86%)
vs. prior close
Price20d50d150d
UPBD 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
STRC$33.2Bn/m79.2x66.8x117.1x98.8xn/m28.7%
STRF$29.6Bn/m79.2x117.1xn/m28.7%
UPBD$1.1B11.8x4.5x0.2x0.2x0.5x0.5x1.5x32.5%
WLTH
Wealthfront
9.31
+0.22 (+2.48%)
vs. prior close
Price20d50d150d
WLTH 12-month price
Other
YALA
Yalla
5.50
−0.01 (−0.09%)
vs. prior close
Price20d50d150d
YALA 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
WLTH$1.4Bn/m25.4x3.7x3.6x13.7x13.4xn/m9.8%
YALA$870.8M6.3x7.1x2.6x2.6x3.8x3.8x4.5x0.0%

Consensus projections

TickerFY2026EFY2027EFY2028E
AMPLRevenue+19.9%+16.3%+19.1%
EPS+1.6%+133.8%+61.5%
DTRevenue+18.9%+15.6%+15.0%
EPS+22.8%+17.8%+14.6%
PRGSRevenue+1.9%+0.7%+2.4%
EPS+11.4%+1.8%+0.6%
CXMRevenue+7.5%+1.6%+4.0%
EPS+41.6%+7.9%+11.1%
DDOGRevenue+31.7%+22.3%+23.0%
EPS+25.3%+17.0%+22.2%
PANWRevenue+24.3%+21.2%+14.2%
EPS+15.3%+8.8%+17.7%
MNDYRevenue+19.8%+15.2%+14.9%
EPS+27.8%+22.3%+19.1%
HUBSRevenue+18.2%+14.2%+14.0%
EPS+38.2%+25.7%+18.6%
INTURevenue+13.9%+11.3%+10.8%
EPS+18.5%+15.0%+12.6%
ASANRevenue+9.2%+8.9%+7.9%
EPS−272.8%+45.4%+26.1%
BULLRevenue+39.8%+23.4%−6.4%
EPS+5.1%+46.8%+47.2%
GRNDRevenue+24.5%+17.1%+15.3%
EPS+21.9%+34.0%+24.8%
HQRevenue
EPS−109.4%+9.3%
IBTARevenue+4.4%+8.9%+9.9%
EPS−589.8%−58.4%−53.0%
KDKRevenue+189.3%+209.7%+315.3%
EPS−86.1%+35.4%−26.2%
LIFRevenue+38.6%+22.6%+18.1%
EPS+20.5%+45.2%+45.9%
NATLRevenue+2.6%+4.2%+5.3%
EPS+19.6%+11.7%+22.4%
PDFSRevenue+20.6%+20.8%+20.3%
EPS+51.1%+26.3%+24.1%
RUMRevenue+142.1%+129.3%−50.7%
EPS+103.4%−72.0%−342.4%
SOUNRevenue+41.4%+34.0%−17.9%
EPS+71.7%+5.3%−100.0%
SRADRevenue+20.2%+11.9%+10.8%
EPS−41.5%+112.9%+48.1%
STRCRevenue+5.0%+2.0%+3.8%
EPS−208.6%−141.3%+472.7%
UPBDRevenue+1.4%+4.3%+5.4%
EPS+1.3%+10.6%+11.7%
WLTHRevenue+6.7%+4.6%+19.5%
EPS−100.7%−1689.6%+39.0%
YALARevenue−0.8%+12.1%+10.4%
EPS−4.2%+1.9%−100.0%

Forward fiscal years only. Blank means no analyst coverage for that year.

Amplitude, which sells software that tells app and website owners which features people actually use, told investors on 5 August that June-quarter revenue grew 21.2% to $100.9m. That was an acceleration from 16.9% in the March quarter, and the first genuine reacceleration in more than a year at a company that had spent two years decelerating. The shares, which had fallen 21.4% in a single session after the March report, have since gone from $6.52 in late May to $12.74.

The reacceleration was, in large part, purchased. Annual recurring revenue reached $410m, up 22%, but only $19m of the $36m added in the quarter was organic — the other $17m came with Statsig, the experimentation and feature-flagging startup Amplitude acquired. Of the 824 customers now paying more than $100,000 a year, up 30%, forty arrived in the same transaction. Net dollar retention of 105% is quoted on a pro forma basis that includes Statsig's book.

What the acquisition costs to run

The bill shows up one line down. Gross margin fell to 68.5% from 73.0% in March and 72.6% a year earlier, so gross profit grew 14.3% while revenue grew 21.2%. Management named three causes: Statsig runs on Google Cloud at margins currently in the low 50s pending optimization, AI tooling is generating elevated inference costs, and customer data ingestion is at an all-time high. Margins are guided to stay in the low 70s near term.

That last item is the mechanism the whole usage-priced software story rests on — more data ingested means more billed — arriving as a cost before it arrives as revenue. The rest of Amplitude's quarter is stronger than the headline suggests: free cash flow was a record $23.7m, the non-GAAP operating loss narrowed to $1.5m, remaining performance obligations rose 35% to $483m, and the company bought back $69m of stock, shrinking the diluted share count. On a GAAP basis the operating loss widened to $35.2m.

Amplitude is the number-two product-analytics vendor by deployments, at 28.1% of tracked installations against PostHog's 45.6% and Mixpanel's 10.5%. Management's own stated near-term risk is that customers do not know what it now sells — many were unaware of the Statsig deal or the wider suite.

The price ran further than the business

Amplitude now costs 6.51x its trailing gross profit and 5.94x the forward figure, against 3.31x in May and 3.73x in February. That is a 97% multiple expansion in three months against trailing gross profit that grew 6.8%. As recently as late July the shares fetched 4.42x. The post-earnings continuation came not from new disclosure but from a run of analyst price-target increases — Piper Sandler and UBS to $13, Morgan Stanley to $16 and Bank of America to $14.

Dynatrace, which monitors cloud applications for large enterprises and diagnoses what breaks, is the other side of the comparison. Its ARR reached $2.14bn, up 17% in constant currency, with net new ARR of $85m; trailing-twelve-month organic net-new-ARR growth hit 17% against 12% a quarter earlier, a fourth straight quarter of acceleration. Adjusted free cash flow runs at 28% of revenue, the diluted share count is down 3.5% year over year after $275m of buybacks in one quarter, and full-year revenue and margin guidance were both raised. The shares jumped nearly 11% premarket on the print. At 8.43x trailing gross profit it remains the cheapest large observability name — Datadog trades at 26.3x — and at $48.88 it is exactly flat against $48.81 a year ago.

Not a telemetry re-rating

The tempting reading is that software priced by data volume re-rated while software priced by seats did not. It does not survive the dates. Dynatrace's entire 90-day advance sits in three sessions — 5 August's results, 26 June and 1 July. Strip those and the ninety days are worth 0.4%. Two of the three are shared: Progress Software rose 11.2% and 16.6% on those same dates, Sprinklr 5.1% on the first.

Progress, which sells developer and infrastructure software including the OpenEdge platform and MOVEit file transfer, had its own catalyst — June-quarter earnings of $1.62 a share against a $1.49 consensus, with full-year cash-flow guidance raised. It grew revenue 6.8% and still trades at 2.24x gross profit, a round trip to where it stood in February. Sprinklr, which sells customer-experience management software to large brands, is the weakest business of the four: revenue up 6.8%, gross margin down to 65.2% from 69.5%, gross profit essentially flat, and a chief executive who calls this a transition year spent paying down technical debt. Its multiple rose anyway, to 3.07x from 2.31x.

Nor is this falling rates. The 10-year Treasury yield sat at 4.682% in mid-August with investors shifting from expecting cuts to weighing increases. What moved was capital: the Philadelphia semiconductor index peaked above 14,600 in June and fell toward 11,200 in July, and money rotated into software, the side of the AI trade that had been priced as the loser. That bid is indiscriminate — Monday.com rose 7%, HubSpot 6% and Intuit 5% in a single session on 18 August, none of them priced by data ingested.

The setup

Where it stands — Amplitude's growth reaccelerated on an acquisition while its multiple nearly doubled; Dynatrace's accelerated organically and its multiple rose a quarter as much.

Would confirm — Amplitude organic net new ARR above $19m in the September quarter with gross margin recovering into the low 70s.

Would invalidate — Gross margin holding at or below 68.5% while net dollar retention slips back under 100% once Statsig laps.

Watch next — Amplitude's September-quarter report in November, its first full quarter with Statsig; Dynatrace's fiscal second half, when 70% of subscription renewals reset.

Valuation — Amplitude at 6.51x trailing and 5.94x forward gross profit, against 3.31x in May; Dynatrace 8.43x and 7.61x, against Datadog's 26.3x.

Sources (51)

Also checked against 22 company-fundamentals reads, 13 price-database queries, 6 research notes, 2 prior recommendations in the author's own data.

Originating hypothesis

ticker band reversal consumption priced telemetry vs seat software · subject: AMPL, DT

The instrumentation rung of application software — the telemetry and product-analytics platforms whose bills scale with data ingested rather than seats licensed, a layer this desk has invoked inside every observability, agent and back-office SaaS brief without ever making it a protagonist — is this loop's cleanest gradual reversal rather than a finished move: inside a bucket up 11.1% over 30 days at wholly gradual intensity, Amplitude flipped strongly bearish → strongly bullish on both the 90- and 180-day band views (and mildly bullish → strongly bullish on 30 days) while Dynatrace went mildly bearish → strongly bullish on 90 and 365 days and strongly bearish → strongly bullish on 180, with neither name anywhere in the 1m/3m/6m/12m mover lists; yet these are emphatically not one business earning one margin on one ingested event — Dynatrace is the scaled, cash-generative observability incumbent whose entire case rests on the Dynatrace Platform Subscription converting customers to consumption commitments, so ARR growth and DPS-committed ARR as disclosed lines, net expansion rate, gross margin as AI-era data volume and inference land in cost of revenue, free cash flow margin against stock-based compensation, and the price now paid per dollar of trailing gross profit versus three and six months ago are the only honest tests, while Amplitude is the sub-scale product-analytics challenger whose re-rating requires that enterprise ARR, $100k-plus customer counts and net retention have actually inflected rather than a beaten-down small cap simply bouncing — with Sprinklr and Progress Software, two names in the same bucket that only recovered to neutral over the same windows, the control that says whether this is a repricing of usage-based software or a rate-driven bounce in a cohort that spent a year going nowhere.