DK Street Journal

Two SaaS buckets, one real bottom: infra moats turn, back-office still bounces

Hypothesis Opus 5 · Research Sonnet 5 · Writing Sonnet 5 · Prompt v1.0

The "Strong Infrastructure Moats" SaaS bucket (TWLO, DT, FROG, NTNX, IOT, VEEV) has genuinely exited bear trend-bands on fundamentals since May-July, while the "Back-Office/Workflow" bucket's headline +19% month is mostly a single late-July rotation trade — most of its members, including ServiceNow post-earnings, are still stuck in bear bands.

TWLOBILLDTIOTFROGNTNXVEEVTEAMCRMNOWWDAYINTUADPPAYCDOCUMNDY
TickerCompanySegmentTrend · 13mo30D1Y
TWLOTwilioCommunications & Messaging Platforms🟢 Cont. Bull−5.3%+45.0%
BILLBill.comFintech & Digital Finance⚠️ Emerging Bear+32.0%+5.3%
DTDynatraceOther🌱 Emerging Bull−0.8%−19.7%
IOTSamsaraIoT & Connected Operations🌱 Emerging Bull+20.7%−1.2%
FROGJFrogDeveloper Tools & DevOps🟢 Cont. Bull−18.7%+69.0%
NTNXNutanixCloud Infrastructure & Platforms🌱 Emerging Bull+16.7%−21.2%
VEEVVeeva SystemsLife Sciences Software & Data🔴 Cont. Bear+18.0%−27.6%
TEAMAtlassianDeveloper Tools & DevOps🔴 Cont. Bear+31.6%−47.9%
CRMSalesforceCustomer Experience & CRM🔴 Cont. Bear+19.3%−29.1%
NOWServiceNowSpecialized Enterprise Solutions🔴 Cont. Bear+15.8%−41.7%
WDAYWorkdayEnterprise Resource Planning🔴 Cont. Bear+36.0%−29.9%
INTUIntuitEnterprise Resource Planning🔴 Cont. Bear+25.0%−58.4%
ADPAutomatic Data ProcessingHCM Software & Payroll🌱 Emerging Bull+21.5%−9.7%
PAYCPaycom SoftwareHR & Workforce Management🔴 Cont. Bear+32.8%−28.4%
DOCUDocuSignSpecialized Enterprise Solutions🔴 Cont. Bear+29.2%−27.2%
MNDYmonday.comOther🔴 Cont. Bear+22.6%−67.8%

12-month price & trend

TWLO
Twilio
188
−6.08 (−3.13%)
vs. prior close
Price20d50d150d
TWLO 12-month price
Communications & Messaging Platforms
BILL
Bill.com
47.41
+1.05 (+2.26%)
vs. prior close
Price20d50d150d
BILL 12-month price
Fintech & Digital Finance
DT
Dynatrace
43.88
−0.02 (−0.05%)
vs. prior close
Price20d50d150d
DT 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
TWLO$35.2B30.9x40.6x6.3x6.0x13.0x12.5x96.8x3.1%
BILL$5.0Bn/m14.8x3.1x2.7x3.8x3.3x42.8x7.7%
DT$14.3B96.6x24.8x6.8x6.2x8.4x7.6x43.9x4.0%
IOT
Samsara
38.75
+1.25 (+3.33%)
vs. prior close
Price20d50d150d
IOT 12-month price
IoT & Connected Operations
FROG
JFrog
73.28
−3.15 (−4.13%)
vs. prior close
Price20d50d150d
FROG 12-month price
Developer Tools & DevOps
NTNX
Nutanix
59.57
+0.52 (+0.88%)
vs. prior close
Price20d50d150d
NTNX 12-month price
Cloud Infrastructure & Platforms
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
IOT$23.0B389.3x55.9x13.3x11.4x17.4x15.0x234.7x1.0%
FROG$11.1Bn/m96.0x18.5x17.5x23.8x22.5xn/m1.5%
NTNX$18.0B65.3x30.4x6.5x5.6x7.5x6.5x53.3x4.3%
VEEV
Veeva Systems
208
+6.71 (+3.33%)
vs. prior close
Price20d50d150d
VEEV 12-month price
Life Sciences Software & Data
TEAM
Atlassian
104
+4.30 (+4.30%)
vs. prior close
Price20d50d150d
TEAM 12-month price
Developer Tools & DevOps
CRM
Salesforce
188
+6.88 (+3.79%)
vs. prior close
Price20d50d150d
CRM 12-month price
Customer Experience & CRM
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
VEEV$39.4B42.1x26.8x11.9x10.8x15.9x14.4x29.0x4.2%
TEAM$42.8Bn/m26.8x6.5x5.8x7.7x6.9x283.5x3.1%
CRM$160.7B22.6x13.9x3.8x3.5x4.8x4.5x13.8x9.1%
NOW
ServiceNow
116
+5.14 (+4.65%)
vs. prior close
Price20d50d150d
NOW 12-month price
Specialized Enterprise Solutions
WDAY
Workday
168
+8.32 (+5.21%)
vs. prior close
Price20d50d150d
WDAY 12-month price
Enterprise Resource Planning
INTU
Intuit
333
+20.14 (+6.43%)
vs. prior close
Price20d50d150d
INTU 12-month price
Enterprise Resource Planning
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
NOW$121.7B73.1x28.9x8.3x7.5x11.0x10.0x36.6x3.8%
WDAY$47.1B55.8x16.7x4.8x4.4x6.3x5.8x30.0x6.3%
INTU$89.0B19.7x11.9x4.3x3.7x5.2x4.6x13.0x8.7%
ADP
Automatic Data Processing
273
+9.20 (+3.48%)
vs. prior close
Price20d50d150d
ADP 12-month price
HCM Software & Payroll
PAYC
Paycom Software
169
+7.20 (+4.45%)
vs. prior close
Price20d50d150d
PAYC 12-month price
HR & Workforce Management
DOCU
DocuSign
58.17
+2.20 (+3.93%)
vs. prior close
Price20d50d150d
DOCU 12-month price
Specialized Enterprise Solutions
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
ADP$108.5B24.7x22.2x4.9x4.7x10.3x9.7x17.2x4.6%
PAYC$9.8B23.1x18.2x4.6x4.5x5.7x5.6x11.8x7.7%
DOCU$11.5B38.4x13.3x3.5x3.3x4.4x4.1x17.2x9.7%
MNDY
monday.com
90.25
+3.16 (+3.63%)
vs. prior close
Price20d50d150d
MNDY 12-month price
Other
TickerMkt capP/EP/E fwdP/SP/S fwdP/GPP/GP fwdEV/EBITDAFCF yld
MNDY$4.7B39.8x20.3x3.6x3.2x4.1x3.6x51.1x6.4%

Consensus projections

TickerFY2026EFY2027EFY2028E
TWLORevenue+16.0%+10.1%+10.4%
EPS+19.1%+16.3%+15.7%
BILLRevenue+13.2%+12.2%+12.0%
EPS+26.0%+27.2%+20.5%
DTRevenue+18.9%+15.5%+14.8%
EPS+22.8%+17.7%+15.3%
IOTRevenue+28.9%+25.9%+19.7%
EPS+129.2%+40.4%+27.9%
FROGRevenue+20.6%+17.5%+19.4%
EPS+20.4%+17.6%+27.4%
NTNXRevenue+12.1%+12.8%+12.5%
EPS+10.9%+13.6%+16.3%
VEEVRevenue+16.3%+15.1%+12.0%
EPS+22.7%+14.1%+10.7%
TEAMRevenue+24.7%+13.4%+15.9%
EPS+55.5%+10.5%+18.0%
CRMRevenue+9.3%+11.1%+9.4%
EPS+17.4%+20.2%+10.4%
NOWRevenue+22.4%+18.7%+18.6%
EPS+17.1%+23.2%+21.4%
WDAYRevenue+13.4%+11.8%+11.0%
EPS+26.5%+18.5%+17.3%
INTURevenue+13.9%+11.3%+10.8%
EPS+18.5%+15.0%+12.6%
ADPRevenue+7.0%+5.9%+5.7%
EPS+11.0%+10.6%+9.3%
PAYCRevenue+7.6%+7.1%+8.5%
EPS+29.5%+15.1%+10.5%
DOCURevenue+8.4%+8.9%+7.6%
EPS+6.9%+19.5%+12.6%
MNDYRevenue+19.8%+16.1%+16.1%
EPS+7.0%+21.4%+10.9%

Forward fiscal years only. Blank means no analyst coverage for that year.

Two buckets, two different stories

Six of the nine names in the "SAAS Tier 2 / Strong Infrastructure Moats" bucket — TWLO, DT, FROG, NTNX, IOT and VEEV — have actually crossed from bear into bull trend-bands, with five of those crossings clustering between mid-May and early July, well ahead of the late-July market-wide software rotation. Twilio has held a strongly bullish band since mid-April. These moves track real earnings: Nutanix posted ARR growth of 15% year-over-year and raised its full-year revenue and margin guidance; JFrog grew revenue 26% year-over-year with cloud revenue up 50% and now over half the mix, and raised full-year guidance alongside a new Nvidia AI-supply-chain partnership; and Twilio lifted FY26 growth guidance to 14-15% on its consumption-based 'User + Usage' pricing shift, though that same report flags the stock trading roughly 59% above SaaS-sector average P/E. Not every Tier 2 name is participating: TEAM actually backslid into strongly bearish despite a 26% 30-day pop, BILL only softened from strongly bearish to mildly bearish without exiting, and CRM has sat in strongly bearish continuously since January despite its Agentforce ARR narrative.

The back-office bucket's rally looks thinner

The "TechCollapse: Back-Office/Workflow" bucket's roughly +19% 30-day gain is concentrated almost entirely in the week of July 22-28, when enterprise software staged a coordinated rebound — Salesforce up 7%, ServiceNow up 8%, and Workday up 10% — explicitly framed by press coverage as capital rotating out of chip stocks into an "AI monetization" software trade rather than company-specific news, part of a bull case built partly on Salesforce's Agentforce ARR reaching $1.2 billion, up 205% year-over-year. Only ADP and PAYC have actually crossed into bull bands, and both did so in just the past two to three weeks. ServiceNow is the clearest counter-case: it beat and raised guidance on July 22 with subscription revenue up 24.5% and cRPO up 21% — yet its trend-band stayed strongly bearish through July 28. INTU, WDAY, DOCU, MNDY and BILL remain stuck in bear bands despite double-digit bounces.

What's next

Sector-wide, public SaaS EV/NTM-sales multiples have already re-rated roughly 90% off the 2023 trough to around 8.5x, undercutting a blanket "still at trough multiples" case, though legacy slow-growers remain cheap. PE appetite for sub-scale software persists — Dayforce, OneStream and Clearwater Analytics all closed take-privates in 2026 — but none touch these tickers yet. ADP reports July 29, while Workday and Intuit both report around August 20 — the next real tests of whether back-office SaaS follows infrastructure moats out of its bear bands, or stays a rotation-driven bounce.